These brands have such a cult following, they don't need to waste adime on advertising their products.
Clothing, artwork and accessories to take your hot sauce game to higher temperatures.
Instacart's data reveals where customers can't get enough of Frank's RedHot, Huy Fong Sriracha and more.
Do you remember life before Sriracha or the Instant Pot?
And it's a refugee success story.
"You may want to get a glass of water," I warn my colleagues. It's 10 a.m., and I've dumped a bag of old white bread on the counter to use as the vehicle for testing 10 vinegary hot sauces, each waiting in a bowl marked with just a number.
