Huy Fong Sriracha, which used to go for under $5 or $10 a bottle, is now selling for shocking amounts in some listings.
These brands have such a cult following, they don't need to waste adime on advertising their products.
Clothing, artwork and accessories to take your hot sauce game to higher temperatures.
Instacart's data reveals where customers can't get enough of Frank's RedHot, Huy Fong Sriracha and more.
Do you remember life before Sriracha or the Instant Pot?
And it's a refugee success story.
Feel the burn.
Prepare your 'buds for a zesty ride.
