Search Engine Optimization
The more aligned you are with what content your audience needs and wants, the better your web copy will match those needs
Cynthia Johnson is an entrepreneur, marketing professional, author and keynote speaker. She is Founder and CEO at Ipseity
★★★ BONUS: [CHECKLIST] 5 Best Practices to Get Started On LinkedIn And Staying Connected ★★★ 3. Am I clearly stating my responsibilities
For whatever reason, a customer has an experience with your brand that is not at the level for which you are normally known
There's no denying that Search Engine Optimization, commonly referred to as SEO, is a key skill to learn if you want to increase your small business's odds of being found online by potential customers.
The choice for the tools you work with is going to come down to your particular needs. For example, if you just need a tool
In closing, it is important to remember that e-commerce may look easy, but it is actually a lot of work. So don't expect
When you create a new social media profile, be sure to fill out your profile completely, including the "About Us" section
Use graphs, trendlines and charts to display metrics rather than relying on lists or spreadsheets. Understand that the metrics
Holistic health practitioners, who make up the bulk of my PR clients, love to spread the word of healing, by educating people. This caring tendency often leads to websites that are packed with way too much information -- making it difficult to navigate the website or even figure out what exactly the practitioner does. Here are a few tips to ensure that your website is performing optimally.
There's been an ongoing debate on which marketing channel is better for driving traffic and value for your business -- SEO or Adwords.