4c

The scope and scale of the addressable TV market is bound to grow over the coming years, but that's not all. Addressable screens are also likely to come onto the scene as TV operators stitch more devices into their content ecosystems.
It's four years since ad tech company AppNexus first tried helping advertisers tackle targeted ad buying on digital video, an attempt it later aborted. But now the New York-based outfit is ready to reboot its video plan.