Ad blocking software has been around for a long time, but over the past year, its popularity has steadily risen and presented a unique set of challenges for advertisers and publishers trying to reach consumers online.
The message is clear: traditional advertisements simply do not work. What does work? Content that consumers can actually benefit from. Consumers run the show when it comes to marketing. Don't get left behind.
They're scrambling to stop the loss of revenue that supports online content.
But let's be honest. That level of work represents a small fraction of our industry's current advertising output. For every