ad tech

If it keeps on rainin', levee's goin' to break Led Zeppelin IV 1971 The digital ad business is in a bad place. Let's call
Snapchat is working on a crucial part of its growing digital ad business: an application programming interface (API) that
As publishers look for partners to help them to maximize the value of their own assets, many have prioritized their long
I had the great fortune of chatting with Matt Seiler, a Media Jury Lions President at Cannes this year. Scouring and judging over 3,200 submissions, he talks about his favorite entries -- great ideas, cross platform, yet simple ideas with positive messaging.
Unfortunately, for publishers and content aggregators, I do not see how native advertising, however you define it, will scale. Unless one of the major marketing platforms comes to rescue.