Each year the holiday season brings new excitement and challenges for merchants. This year is a bit different. This is the start of an era in commerce where we will see the marketer evolve fully into the merchant role and the consumer will be faced with what they have always wanted and seemingly feared: infinite choice.
We are all bombarded by content about millennials - how they study, work, buy, socialize and do virtually everything else. Demographers and researchers typically consider this magical generation as having been born between the early 1980s to the mid-1990s or early 2000s. The common premise is that millennials share characteristics that will have unique influence across industries, given the large population they represent.
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In my mind's eye, I see Apple as the fat, guy wearing the 'wifebeater' t-shirt, collapsed in his La-Z-Boy recliner surrounded by empty beer cans as a test tube pattern plays on his TV. Their longtime, sector dominant product platforms like Pro Tools, Avid and Adobe are old, dusty, over-priced and obsolete.
Aside from the exciting, albeit still long over-due step major tech innovators are taking to foster family leave policy change, what particularly interests me about this story is the sheer timing of it all. Despite it being a well-timed PR move, that isn't to say the change itself isn't a good thing.