These hidden junk food ads are making childhood obesity worse.
Many marketers seem lost, and one of the reasons is that they have not learned how these new tools fit into the marketing strategy hierarchy. Those that have achieved considerable success have recognized that the Internet and its "offspring" are really forms of Direct Marketing. Why?
Let's Ban Food and Beverage Ads! We Can Eat When We Are Hungry and Drink When We Are Thirsty Like Nature Intended
Hunger is nature's way of telling us that we are energy deficient and should eat. The "genius" of advertising is that we eat even when we are not hungry and we do so without even being consciously aware of our eating behavior.
The findings are a double whammy for parents concerned about children's growing waistlines since the games, in addition to