The solution is rethinking traditional brand activation. Brands are also time-poor, with an overwhelming number of platforms
We’ve found that the best customer experiences are necessarily borne from diverse and divergent environments. They’re exposed
By Cathy Butler, SVP, Digital Products & Services, DigitasLBi Whether you are new to this conversation or in the midst of
There are times when it might feel as though the era of the creative gut is gone—but fear not, dear creative. We human beings
According to the Census and Department of Commerce, there are roughly 28.5MM businesses in the U.S—of which only 5.7MM actually
Instagram had just 13 employees when it was acquired by Facebook for $1 billion in cash and stock. 12 of them based in San
"Cannes has changed a lot for the good. The promise of it was that it was about pure creativity, so you saw stuff that would
Rule 1: “Mass communications – ads – are the way to define a brand’s character and create an emotional connection with consumers
Watch as she and I discuss creating a competitive advantage for clients, what innovation means to her, and the power of brand
During Cannes Lions this past June, I spent some time with Deirdre McGlashan, Global Chief Digital Officer at MediaCom. Deirdre