Why use data-driven decision-making in professional sports? To win and win more! Seriously though, if we pour over the numbers, click our data heels and just believe, can our team really win more? Will the use of data lead to a "Moneyball" effect? Does it pay to believe in analytics?
Marketers can get epiphanies when they take the time and trouble to analyze the data that comes from analytic tools.
In order to ensure that your business gets the most return on investment possible from a mobile optimized website, you need to understand whether or not users are actually coming to your website from mobile devices.
Every business is increasingly interested in mining data and analytics to learn more about their customers in order to yield higher returns. Companies are often in competition with one another to figure out how they can collect more data and do it more efficiently than anyone else.