analytics

Why use data-driven decision-making in professional sports? To win and win more! Seriously though, if we pour over the numbers, click our data heels and just believe, can our team really win more? Will the use of data lead to a "Moneyball" effect? Does it pay to believe in analytics?
Marketers can get epiphanies when they take the time and trouble to analyze the data that comes from analytic tools.
Smartphone popularity has skyrocketed in recent years, largely due to the affordability of these devices, but also the variety and availability of apps.
In order to ensure that your business gets the most return on investment possible from a mobile optimized website, you need to understand whether or not users are actually coming to your website from mobile devices.
Every business is increasingly interested in mining data and analytics to learn more about their customers in order to yield higher returns. Companies are often in competition with one another to figure out how they can collect more data and do it more efficiently than anyone else.
There's a mystery lurking at the heart of the American labor market that is confounding today's managers and leaders. The U.S. workforce is more efficient than ever, with productivity rising 102 percent from 1970-2012.
The benefits of mobilization in the enterprise are well documented - increased revenue, employee retention and happier customers are just a few. However, when mobile strategies fail it costs businesses precious time and a lot of money.
Wall Street has come up with a new twist on "insider trading": brain science. Neuroeconomics and Neurofinance give new meaning to the term "Pandora's Box."