“Annabelle is scary as hell."
You've seen Eric Ladin's mug plenty of times and probably laughed, as I did. That's a trick, people! That's how Eric gets you to fall in love with him! Or admire him. So I fell for it, whatever. You did too.
Sound, though, is the most useful way to trick viewers. "Sound is huge -- HUGE! You want the sounds to be almost gutturally