artificial colors

"We know people want to feel good about the foods they eat."
"This is purely consumer driven," said Leslie Mohr, marketing manager at Nestle, adding that prices won't change for customers
Mars is one of many companies that use natural colorings in products they market in Europe but artificial dyes to color the same products in the United States. M&M's candies contain mostly natural dyes in Europe but feature Red 40, Yellow 5 and 6, and Blue 1 and 2 in the U.S. version.
Whether it's Danimals, a sugary cereal, or glow in the dark Mac 'n Cheese -- think about the real reason you bought these items. Is it because your children really need them? Or because of the clever packaging.