Axe

"A fun thing about having teens is how they text you from school to tell you they don't like their lunch."
If only 2 percent of your ads feature “intelligent women,” that’s a problem.
As far as music goes, what other projects do you have going on? First of all, I’m excited about what I’m doing with Axe White
The Australian version of the popular men's grooming product Axe is featuring a gay kiss in its latest TV commercial. The
The explosion of digital platforms is causing many marketers to rethink how they engage with consumers. But sometimes in their hurry to embrace the digital world, companies often lose their way and forget the basic principles of good marketing and branding.
Carefully crafted ideas -- and adherence to the ABCs of brand building -- must remain our lighthouse. As brand pioneers, we must explore the shoals of a new digital landscape. But let's not become stranded by algorithmic trendiness. Timeless can be new.
Here are five platitudes we marketers should remember that do not fit the facts.