Capitalism is failing to live up to its unique promise. The B Corp Movement is putting theory into action by setting an objective

Raj Sisodia is a leading figure in the Conscious Capitalism movement - he is the FW Olin Distinguished Professor of Global Business and Whole Foods Market Research Scholar in Conscious Capitalism at Babson College in Wellesley, MA. He is also Co-Founder and Co-Chairman of Conscious Capitalism Inc.

The company just set a new standard for corporate transparency.

We spoke with four B Corp friends who described inspiring and unexpected benefits -- those that go beyond the obvious ones listed on the B Corp site.

If we want to effect social change at scale, investors need to enlist the capital markets by injecting intention and purpose into every financial decision.

Warby's success hinges on more than its product and mission, demonstrating a new and very simple kind of "corporate social responsibility" that companies can no longer afford to take lightly.

Maximizing shareholder return is not sustainable, nor is it the way in which a corporation should be run. B Corps, however, just might provide a little levity if not innovation to curbing this financial only fallacy of shareholder return myopia once and for all.

Eight years later, Maggie is the legal guardian of forty-four children. Through grassroots fundraising -- and the money she earned from babysitting back home -- Maggie built the Kopila Valley Children's Home and School,

So after 20 years, I decided I wanted to go from Julie.org to Julie.com. The only challenge, personally, is that I wanted to be incentivized with equity or financially in a company, but just couldn't find it in my heart to take a position where there was no mission or cause.

What consumers want more and more is responsible, values-oriented business--the expression "vote with your dollars" is moving from the rally cry of fringe movements toward a household phrase. Consumers are demanding a new type of brand that reflects and embraces who they are and what they find important.

Benefit corporations still have a fiduciary responsibility to make money, but profit does not have to be the exclusive goal. In fact they are legally required to show how they created a public benefit in order to stay in compliance.

Business has to change if we want the food system to change, and it's time that all food businesses were held accountable.

Impact investors hope to see continued growth in the sector as more people seek to align their money with their values and