The future is not some place we are going to, but one we are creating. . . . a place that is created . . . first in mind
When an old food giant buys a hip, healthy startup, who changes whom?
It's committed to creating social good.
This movement is incorporating social missions into traditional for-profit business models. It goes by many names, and it comprises many different factions.
The company just set a new standard for corporate transparency.
The shift in the way an increasing number of businesses see their role in the world has been one of the most exciting, promising and desperately needed developments of the past few years. That's why today I'm delighted to announce What's Working: Purpose + Profit, a new platform, sponsored by PricewaterhouseCoopers, that's putting a spotlight on the ways businesses are working toward solutions, widening the lens of their concern and moving beyond the obsession with quarterly earnings and short-term gain toward a very different vision. Purpose + Profit will feature stories, insights and tips from leaders in the world of business and thinkers who are driving change, with an emphasis on what's working in entrepreneurship, B-corporations and impact investing.
B Corps are a new type of company that uses the power of business to solve social and environmental problems. They have passed a rigorous assessment using criteria including governance, workers, community and environment.
To date, entrepreneurs have been faced with a false choice of doing good or making money, but why can't you do both?
We are in a unique moment when average citizens, not philosophers, have the power to change the world yet again by reinventing capitalism.