b lab

John Bloom is vice president of organizational culture at San Francisco-based RSF Social Finance, a pioneering funder of
Capitalism is failing to live up to its unique promise. The B Corp Movement is putting theory into action by setting an objective
The company just set a new standard for corporate transparency.
According to a recent report by SFI, the total assets under management with a sustainable or responsible investment mandate is approximately 18 percent worldwide. This reflects a 929 percent increase since 1995. Investors are not only looking to eliminate negative impacts from their portfolio, they now want to make a positive impact with their dollars.
To lead an organization takes inner fire. If inspired by greed, the fire will burn out quickly. If inspired by a desire to do good, the fire will last because it will spread to other employees, investors and community stakeholders.
Benefit corporations still have a fiduciary responsibility to make money, but profit does not have to be the exclusive goal. In fact they are legally required to show how they created a public benefit in order to stay in compliance.
We have moved so far into the notion of every man for himself that we have to add complexity to our business law to ensure that there are at least a few companies that have figured out how to be good citizens as well as profitable.
Impact investors hope to see continued growth in the sector as more people seek to align their money with their values and
Are states moving too quickly to approve new corporate structures for businesses that blend profits with social and environmental