Marketing is becoming more tech-savvy than the IT department. According to CIO Magazine CMOs are going to spend more than CIOs on technology, software and services.
Viral marketing is the fastest and quickest way you can spread a message. Just ask Justin Bieber. But for every hit content piece that goes viral there is an Internet dump of content that got discarded or deemed irrelevant because no one saw it.
The B2B eCommerce growth rate is about 400% and with these figures stored in the future suppliers and business owners are all moving swiftly to get themselves on board. So whether you sell paper or pumps it's time to get your product in the shoppers cart.
Without clearly defining what you consider to be a qualified lead, you'll forever be behind the proverbial eight ball.