We are the laziest.
In summer 2014 Barilla launched a contest calling for content creators to submit work under 60 seconds that reflected their new diversity campaign. I felt strongly compelled to create a commercial testing their commitment to a more inclusive ad campaign. In fact, my submission was the only one that confronted them face-to-face with a gay family.
Is it Sa-POE-roe or SA-poe-roe? Don't even get us started on Sriracha and Nutella (betcha didn't know you were probably saying those wrong too).
On Nov. 4, the company made an announcement that seeks to change all of that, telling that public that they would be introducing
Companies and their executives are consistently punished by the public for expressing their views on issues completely unrelated to their business. Because they are it's necessary for company executives to use more discretion to avoid these controversies.
For LGBT folks, a local protest like mine and global protests like those against Barilla and Russian vodka brands are not petty affairs. We want our dollars to go to companies that do good by us. For the LGBT community, the "loyalty economy" will always trump the "'thank you' economy."
After Barilla Pasta's chairman sparked international controversy by declaring that his company would never include same-sex
Garofalo Buitoni Barilla chairman Guido Barilla told those offended by the company's anti-gay ad policy to "eat someone else's
Let's get a pot of water boiling. It's pasta night again.
Buitoni USA posted the following image to their official Facebook page: In wake of the chairman of Barilla Group's anti-gay
The chairman of Barilla Group, the world's largest pasta company, has issued a semi-apology after saying he refuses to feature gay families in advertisements for his products because he prefers a "traditional" family.
In Italy what Barilla said is, sadly, too often perfectly acceptable. He was speaking on an Italian radio program. He was likely not very conscious of how the rights and conditions of LGBT people, and the role of women, have changed dramatically in the rest of the industrialized West.
Brands shall not think straight when it comes to building brand dialogue platforms and come out of their marketing closets.