"She’s STILL talking about this? I assumed this initiative had been abandoned — for obvious reasons," one person fired back on Twitter.
"How many toothbrushes, soap and blankets can you buy if you sell a pair of Louboutins? Be Best!"
Critics call out the first lady for marking the first anniversary of her anti-bullying campaign without addressing the president's behavior.
The first lady's program has generated perpetual mockery because of the cyberbully-in-chief.
Twitter users mock the first lady's "Be Best" ornaments.
The first lady has been ridiculed for her stand, she said at a conference -- a week after President Trump berated black women journalists for doing their jobs.
The first lady's anti-bullying campaign becomes the comedian's latest Trump family takedown.
The first lady caught heat on Twitter after asking students if they would "strive to #BeBest."
"I hope you realize that you’re married to the poster boy of cyberbullying."
The first lady received a huge response -- just not the one she was looking for.
"Be Best," Mr. President.
The first lady's new initiative seems to be missing something.
Her new booklet on kids' online activity looks lots like one the Federal Trade Commission released in 2014.