That epiphany came on a walk just before my 51st birthday in mid May. In my mind I was ranting about how someone I knew kept doing the same thing and expecting a different result. I was perched high on my soapbox, having a good ol' internal harangue and feeling quite smug, when I heard that still, small voice that thinks it knows everything.
You may know a lot about Benjamin Franklin -- for example, that he invented bifocals, graces the $100 bill, and was born on January 17 -- but you've likely never heard of the Ben Franklin Effect. It's a concept which, when properly applied, can strengthen your sales performance and even your job search.
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