Although #BendGate has not been nearly as much of an issue as the botched iOS 8.0.1 update that caused network connectivity and Touch ID malfunctions, it has produced some pretty hilarious reactions.

Photographs do lie, but alas, the photographs of bent iPhones are mostly real. I have received several phone calls from actual victims seeking help. Sorrowfully, I have no help to offer.

There are at least two ways to revitalize a broken brand image: redesign the product or redesign people's expectations around the experience of consuming the brand. Guess which path Apple will choose!