Betamax

Yep, it was still making those.
This nostalgic trip is superbly captured in Thomas Hodge's new ode to the videocassette era, VHS Video Cover Art, which contains over 240 full-scale video sleeves according to genre, just like an actual video store.
Big media tries to ease its headaches through big lawsuits, but that strategy has backfired. A couple of suits, against Sony's Betamax and Cablevision's network DVR, resulted in landmark decisions against media companies and in favor of viewers.
However, unlike letters (and junk mail), which emails (and spam) have all but replaced, there is no format in place to archive
Does this sound familiar? Of course it does. It's the identical argument, even to the word, that the networks have been making for years. Watch what we want you to watch or we'll be destroyed.
With their proprietary software for Kindle readers only, Amazon has adapted a "we-win, you-lose," VHS vs. Betamax business model.