Protest Theatrics: Imagine If Jay Z and Beyonce Used Their Economic Power to Fight for Justice, Not Just Tweet About It
People who have no power, demonstrate. People who have power -- economic, personal, and social -- apply that power. Every ounce of it. Economic pressure works.
Beyonce Knowles Carter was a big part of Michelle Obama's Let's Move fitness campaign, a decision that would later be called into question when the singer signed a complex, $50 million promotional deal with Pepsi.
Beyonce's deal includes not only traditional ad spots, but also gives the company a stake in her art. By funding certain
If true, the report would signal the latest in a number of high-profile business moves Jay-Z has made over the past couple
To crack this case, we have to go all the way back to late January of this year, when SuperStorm Beyonce once again made devastating landfall on the coastlines of our collective consciousness.
The "Standing on the Sun" video features a lot of, well, sun. Beyonce is again stationed at the beach, this time dancing
Watch fan-captured video of "Grown Woman" above and let us know what you think in the comments. Beyonce finally let "Grown
Even though we love ourselves a good Bey video, we couldn't help but think about Britney Spears' oft-forgotten Pepsi gig
In any case, we bet that Swift has her fingers crossed in the hopes that the marketing folks at Diet Coke USA will bring
New York Times food journalist Mark Bittman asked, "Why Do Stars Think It's OK to Sell Soda?" The question is brilliant, but goes unanswered -- a rhetorical question where perhaps we'd do better than to take the answer for granted.