beyonce surprise album

Although the old way of marketing an album is still valid for emerging artists slowly building up an audience, the dragged-out promotional rollout for any pop star with millions of followers on social media seems silly, even counterintuitive.
Beyonce looked absolutely stunning at her album release party yesterday (Dec. 21). The singer paired a skintight dress with thigh-high boots for the event, held at the School of Visual Arts in New York City.
The way that Beyoncé was released was unorthodox. She and her team took a monumental risk in how this album was marketed (specifically, in that it wasn't), and it has absolutely paid off.