The rapper's track, featuring Billy Ray Cyrus, is the longest-running No. 1 single by an openly queer artist in history.
Serena Williams, Kylie Jenner and Travis Scott are buying into it.
The "thank u, next" singer lamented "the love and forgiveness that I’ve given away so frivolously and easily to men" in her Billboard award speech.
And yet some people thought the song was going to fail.
The campaign was launched by the parents of a victim of the Aurora, Colorado, theater massacre.
“Andy Finch is dead," say the billboards, referring to the 28-year-old victim of a deadly "swatting" hoax. "If you believe in justice, it’s time to file charges.”
Unions call for change on International Women's Day
“At the end of the day, if I did lose half my fan base, then so be it."
The "Bodak Yellow" singer joins The Beatles and Ashanti in Billboard chart history.
Many speculate the decision has to do with a teddy bear referenced in her Billboard cover story.
"I think Francia should be getting this award because she saved my life."
The actress opened up about Bieber and her split from The Weeknd.