The campaign targets fossil fuel lobbyists and climate change skeptics.
Bjorn Lomborg's latest Wall Street Journal op-ed resurrects repeatedly demolished distortions of fact to downplay the real and increasingly documented threats of climate change. His trademark tactic is to acknowledge that climate change is real and human-caused, only to then dismiss the solutions -- reducing emissions and promoting clean energy now -- as unnecessary or infeasible.
With loud megaphones and ongoing geopolitical tensions between the U.S. and Russia with no end in sight, one can rest assured Rasmussen will not be the last one to repeat this meme, just as he was not the first.
In Bjørn's world, climate is tomorrow's problem, which must wait until we solve today's, poverty. Cheap and available fossil fuels are going to lift the poor. Clean energy which might solve the climate crisis is not up to the job.
Is Earth Hour, the annual ritual in which people the world over turn out their lights as a show of solidarity in the fight against climate change and other environmental issues, a waste of time and energy? Bjorn Lomborg certainly thinks so -- but what is accomplished by niggling over the metrics of a global awareness campaign?
Despite the fact that Will has the combined credibility of Barry Bonds and BP Oil on environmental and sustainability affairs, there are reasons for empathizing with him at times. In fact, one reason plopped in my inbox this morning!
Bjorn Lomborg has been called a global warming denier, a traitor, an idiot, and a parasite. Today, he's on a rampage trying to convince us how to invest in alternative energies.
Bjorn Lomborg's got a new movie out, which makes The Day After Tomorrow look like a documentary. But at least he's not selling fear! Quite the contrary, he's selling complacency.
The problem with Bjorn Lomborg's approach and the whole Cool It ethos is that it only adds fuel to the ridiculous argument that, in fact, global warming is not a problem.
Bjorn Lomborg, the author of several books, fancies himself a "skeptical environmentalist" and that sounds about right to me. His film Cool It is witty, fast-paced and above all else full of common sense.