Joel Manby stepped down after the company reported $20.4 million in losses.
The "Blackfish Effect" is a lot to overcome.
Dentition as a Welfare Indicator Do you remember going to the dentist as a child for a checkup? Do you remember how happy
"It’s the equivalent of a human living their life in a bathtub.”
There's no question that animal advocacy is a challenging endeavor, and changing public attitudes and laws to protect animals from cruelty and suffering is a long, painstaking process. But, each year, we find that we are making significant progress -- even if it's slower than we'd like.
How and why did Blackfish inspire this kind of impact over a three-year period of time? From a vantage point at the intersection of documentary storytelling, grassroots activism, multi-platform distribution and media strategy, six key elements can help explain.