blackfish

Joel Manby stepped down after the company reported $20.4 million in losses.
Watching the grief an animal goes through when it loses a family member can only be described as “human.”
Tilikum, the SeaWorld orca whale profiled in the film ‘Blackfish,’ has died.
The news comes months after SeaWorld announced plans to end its killer whale breeding program.
Dentition as a Welfare Indicator Do you  remember going to the dentist as a child for a checkup? Do you remember how happy
"It’s the equivalent of a human living their life in a bathtub.”
There is no freedom from their dependence on their human keepers for food. Captivity is a full-time duty that has been forced upon them by humans, and there are never any breaks from it.
If I want to see more people love, live, and care for our world and its oceans, then I must start with myself, and educate those who may have no knowledge about these problems.
Sea World will no longer breed killer whales; Armani discontinued its use of fur; Petco and PetSmart offer shelter dogs and no longer support puppy mills; Ringling Brothers has ended their use of elephants. The world is becoming a better place for animals.
Even though the decision to end captive breeding of orcas is a much-needed step in the right direction, the way that SeaWorld has presented its decision to the public and the media has been disingenuous. SeaWorld is bowing to consumer pressure to survive.
There's no question that animal advocacy is a challenging endeavor, and changing public attitudes and laws to protect animals from cruelty and suffering is a long, painstaking process. But, each year, we find that we are making significant progress -- even if it's slower than we'd like.
How and why did Blackfish inspire this kind of impact over a three-year period of time? From a vantage point at the intersection of documentary storytelling, grassroots activism, multi-platform distribution and media strategy, six key elements can help explain.