Here are steps to determine the ROI of a multi-author blog, as well as warning signs you may be part of the wrong community.
Reuse, Repurpose, Recycle: How to Maximize Existing Content, Generate Quick Ideas and Cut Your Blogging Time in Half
By now we've all heard the endless chatter about Google's issues with duplicate content. In the past, we could easily re-run pieces in a variety of places.
The other day I was asked why do you blog? Of course I answered why not? But it got me thinking... why do people blog?
Since there are a million experts that will tell you how to use social media, I want to focus on something that can truly help your business reach a targeted audience and translate to sales: not Twitter, not Facebook. Blogging.