body labels

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We've all flipped through fashion magazines only to find out that we must choose a body label in order to get the appropriate
Are you pear-shaped? How about apple or hourglass? The fashion industry has labeled female shapes using cutesy terms to help women buy what's right for their bodies. Are these labels helpful or another way to body shame?
"A woman's shape can't be translated into an inanimate object or piece of fruit."