Book Design

J. Abbott Miller, a partner in the international design consultancy, Pentagram, specializes in exhibit, interactive and identity design. He has also designed numerous books for world-class cultural institutions.
I've found that many booksellers, when faced with the sometimes daunting task of deciding what to read next, have developed their own idiosyncratic "strategies." Often secret, until now.
So you've decided to have an ebook designer convert your book into ePub (iBooks/Nook/Kobo) and mobi (Kindle) formats. Great! What formats are best to send?
Years ago, the only way to get published was to type the manuscript, send it to a publisher, and hope for the best. But book publishing has changed significantly. There are more opportunities -- and many more pitfalls.
In Warren Lehrer's new book A Life in Books: The Rise and Fall of Bleu Mobley, he's created a tour de force of graphic design, illustration and writing.