Reuse, Repurpose, Recycle: How to Maximize Existing Content, Generate Quick Ideas and Cut Your Blogging Time in Half
By now we've all heard the endless chatter about Google's issues with duplicate content. In the past, we could easily re-run pieces in a variety of places.
You'll want to make an attractive and powerful site so that you get more traffic; more traffic means higher rankings on search engines, which means more people checking out your book.
All social networking venues are not created equal. LinkedIn is a great way to build your network, relationships and personal brand, but in order to do it effectively, you have to use LinkedIn in a professional manner.
The modern publishing industry is a bit broken. If you're considering writing a book for the first time, expect to do most of the heavy lifting to market it.