book-marketing

By now we've all heard the endless chatter about Google's issues with duplicate content. In the past, we could easily re-run pieces in a variety of places.
You'll want to make an attractive and powerful site so that you get more traffic; more traffic means higher rankings on search engines, which means more people checking out your book.
All social networking venues are not created equal. LinkedIn is a great way to build your network, relationships and personal brand, but in order to do it effectively, you have to use LinkedIn in a professional manner.
The modern publishing industry is a bit broken. If you're considering writing a book for the first time, expect to do most of the heavy lifting to market it.