J.Crew's expansion to Amazon is seen as a way to boost sales and brand awareness.
According to this report from Recode, the social media giant will soon start testing a "mid-roll" advertising service where
tinylicious | experiment on purpose from Tinylicious on Vimeo. Bottom line: You don't need to be a big brand to benefit from
2. More ROI You are probably catching on, and yeah - Video is the next big thing. You see it on your social media feed and
Every day more and more people watch videos about products they're interested in and decide to buy them because they watched their video. That's why video marketing has become this huge thing for startups. Forget about going viral. This is more about sharing with the world what you are all about, and in those 90 seconds [hopefully] you've got their full attention. And that's a score!
With so much data on the Internet today it can be difficult and overwhelming to really pin down valuable and relevant information. And while there is no shortage of advice, sometimes we need it to be handed to us straight.
Brand awareness is perhaps the biggest buzzword in advertising. It's not a trend because brands have always existed (think Coke.) But social media has added a new dimension. "What's your story?" is a fun conversation opener. And why not?
Today, to generate brand awareness, companies and brands use a variety of tactics -- blogs, micro-sites, videos, infographics, and e-books. But all have one goal in mind: to make a splash, to stand out above the digital shouting of messages out there.
Such companies exist in every industry. But what factors -- besides their seeming unquenchable desire to acquire other companies -- make us think that they are exhibiting Big Brother-ish behavior?
These brands have such a cult following, they don't need to waste a dime on advertising their products.