Brand management

3. There's More Than Email Automation is a little bit more than email, but getting out of the email rut can be tough. Look
SEO Is Still Relevant SEO is still one of the most important pieces of content management. However, there are many online
I have been very fortunate to have worked with some stellar in-house teams and CMOs to produce strategic design solutions
Keyword research is an extensive and important part of the Houston SEO process. It's the first and probably most vital step in obtaining accurate key phrases. If you want to redirect organic web traffic to your site then keyword research is the foundation.
Keep Them Coming To You Don't play hard to find when your target audience is looking for the products and services you provide
If you're a business owner today in any industry, you most definitely have one goal - to drive conversions and turn a profit. In 2016, there are a plethora of marketing strategies from which to choose. "Going big" is no longer defined purely by giant billboard advertisements or clever TV commercials.
Consumers can choose what they will view and when, and don't appreciate invasive marketing. The challenge for Houston businesses is getting customers to choose to look at you on their own. What unique value does your business bring?
Multi-channel content offers a lot of information about one particular topic related to your business. Keywords are still
Dominant and seemingly untouchable brands have disappeared over the years. It was only 15 years ago that Nokia ruled the
I have been to Joe's Crab Shack recently, I had Valentine's Day dinner with a good friend who I was on the road with for
1. Women can boycott products they feel incur a pink tax. There are plenty of stories of women buying men's razors, for example
Our fascination with millennials is not so much with... well, millennials, but with what they represent. At a quarter of the population, this group is certainly too large to ignore.
The rise of "content" is a fundamental 21st century marketing phenomenon. But is "advertising," deliberate messages broadcast at one time to swathes of people, dead?
Throughout her career, Swift has made some major strides to show that she's more than just another pretty pop-star. She's proven herself as an incredible business woman and a genius brand manager. And despite what some might say, she unapologetically controls her brand like a boss, and it works.
Brown didn't take responsibility for the mistakes of the past. His love letter to himself was about all of the ways he was wronged or misunderstood. His regrets seems to revolve around not more accurately predicting how the media and congressional investigators would spin his words, take what he said out of context, or lay blame at his door.
Supermodel Kate Moss is in hot water after being escorted off of a plane in Europe last weekend for "disruptive behavior." While this is a short-term hit to her reputation, it could be a winner in the long run if she plays her cards right.
Whether you believe in the "Liberal Media" or a "Vast Right-Wing Conspiracy," it is hard to get through many cable news segments without questioning if there isn't some bias driving the latest "scandal."
One of the secrets of successful people is that they make lists of things they want to accomplish. Then they march along their to-do list to accomplishment nirvana. While that may work for productivity, it's a terrible technique for communicating.
Without the right strategy and foresight, there are some big mistakes that can damage a brand during an influencer campaign.
Clearly, Easterbrook had heard the wake-up call, taking serious note of the recent troubles, the escalating push for salary increases and the increasing competition from other burger quick-serve restaurants.