If you're a business owner today in any industry, you most definitely have one goal - to drive conversions and turn a profit. In 2016, there are a plethora of marketing strategies from which to choose. "Going big" is no longer defined purely by giant billboard advertisements or clever TV commercials.

Consumers can choose what they will view and when, and don't appreciate invasive marketing. The challenge for Houston businesses is getting customers to choose to look at you on their own. What unique value does your business bring?