These brands have such a cult following, they don't need to waste adime on advertising their products.

The system is broken. It's eating us alive. We do not value human life -- or, for that matter, life itself -- at the core of our social structure. But even the immensely powerful among us affect to value it after the fact, as rescuers pull bodies from the rubble and the survivors wail.

What other kids have will drive your child to kid-pressure you into buying that "must have" flavor of the week. What is a parent to do? When in doubt, don't. Kids get over it.

If you're in the process of naming your company, or even a new product or service, there are a number of factors to consider -- not least of which is how the name translates into the world's major languages used in commerce.