branded content

Seriously, stop suggesting your product honors those who died in the Sept. 11 attacks.
"This update is something that media companies, public figures, influencers, and marketers have been asking for, as branded
Don’t make ads, make GIFs people actually want to use. In the UK, Halifax ran an awesome campaign on GIPHY in which they
In the work I do with brands across the nation, I always begin our conversation with this exploratory question: What do you want to be known for in your business?
In the end, the best idea still wins. However, as I think about integration opportunities, I am excited for the expanded toolbox we have to play with. As an industry, we are only limited by our own definition.
I swear I have the same experience on branded content campaigns. This is a made-up example, but I bet it will ring true to
The rise of "content" is a fundamental 21st century marketing phenomenon. But is "advertising," deliberate messages broadcast at one time to swathes of people, dead?
Citybuzz became the first in-hotel TV network, which grew to include mobile Wi-fi screens in subways, taxis, in-flight and
Microsoft's Dynamics product is a line of enterprise resource planning and customer relationship management software applications. Not exactly the type of content you'd search for on YouTube. But the product line's creative marketing team has been able to get viewers to do just that.
The always-on content tornado is giving all of us an opportunity to adapt to the weather and connect to audiences in completely new ways. How exactly do we show up differently and tell a brand story that still makes sense in this incredibly windy, fragmented environment?
We should all be optimistic about how native ads will impact consumers, brands and publishers. It's time everyone started caring and put more effort into making this work.
Great content is hard, Contently makes it easy, find out how. Sure, Facebook depends on publishers for the content that populates
That wave is relatively small right now, but it won’t be that way for long. There’s little doubt that creating timely content
2. Produce and edit with diligence In stark contract to print journalism, content marketing is booming. B2B marketers, for
As small businesses begin the year with a clean slate and new opportunities to increase brand visibility via social media, what is the most important strategy all businesses should employ in their marketing campaigns?
"Unless you work for a startup you really have no idea what it takes. For a startup to be successful you need product, traction and revenue. Very few startups get to all three very fast."
Instead of thinking about how to integrate brands into content, marketers need to be more disciplined about how to integrate the right kind of content into the brand's marketing mix to accomplish a specific objective.
As if the development and implications of Watson weren't enough to win our affections for IBM, their new THINK exhibit at Lincoln Center may do the trick.