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No One Wants Your 9/11 Branded Content
Seriously, stop suggesting your product honors those who died in the Sept. 11 attacks.
Is Facebook Becoming Faceless While Exploring Who It Really Is?
Technology Influencer | LinkedIN Top Voices (#1 in Tech)
"This update is something that media companies, public figures, influencers, and marketers have been asking for, as branded
GIPHY's David Rosenberg Talks Branded Content In The Age Of The GIF
Don’t make ads, make GIFs people actually want to use. In the UK, Halifax ran an awesome campaign on GIPHY in which they
Thomas Hodel / Reuters
Facebook Will Delete Stealth ‘Branded Content’ In Your Feed
What Do You Want to Be Known for in Business?
M. Shannon Hernandez
Founder of The Writing Whisperer, Author & Speaker, and World ...
In the work I do with brands across the nation, I always begin our conversation with this exploratory question: What do you want to be known for in your business?
More Content Equals More Opportunity
In the end, the best idea still wins. However, as I think about integration opportunities, I am excited for the expanded toolbox we have to play with. As an industry, we are only limited by our own definition.
Being Good At Improv Comedy Prepares You To Be Good At Creating Online Branded Content
I swear I have the same experience on branded content campaigns. This is a made-up example, but I bet it will ring true to
Branded Content: The Currency of Connection
Brand advocate, corporate leader, Chinese consumer expert
The rise of "content" is a fundamental 21st century marketing phenomenon. But is "advertising," deliberate messages broadcast at one time to swathes of people, dead?
Women in Business Q&A: Christy Ferer, Founder and Chair of Vidicom
Laura Emily Dunn
Digital Comms, Content and Social Media Practitioner | Politic...
Citybuzz became the first in-hotel TV network, which grew to include mobile Wi-fi screens in subways, taxis, in-flight and
How Microsoft Brewed Compelling Enterprise Marketing with Great Storytelling
Editor Emeritus, Technorati & Tech Evangelist Covering High Gr...
Microsoft's Dynamics product is a line of enterprise resource planning and customer relationship management software applications. Not exactly the type of content you'd search for on YouTube. But the product line's creative marketing team has been able to get viewers to do just that.
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Welcome to the Era of Surround Storytelling
EVP and Executive Creative Director, Edelman New York
The always-on content tornado is giving all of us an opportunity to adapt to the weather and connect to audiences in completely new ways. How exactly do we show up differently and tell a brand story that still makes sense in this incredibly windy, fragmented environment?
11 Surprising Stats That Demonstrate Native Advertising's Value to Marketers
Co-founder of Blank Label. Marketing at Conversio and Tenfold
We should all be optimistic about how native ads will impact consumers, brands and publishers. It's time everyone started caring and put more effort into making this work.
Why Facebook Is Having A 'Goodfellas' Moment
Great content is hard, Contently makes it easy, find out how. Sure, Facebook depends on publishers for the content that populates
How To Build A Brand Newsroom
That wave is relatively small right now, but it won’t be that way for long. There’s little doubt that creating timely content
What Journalists and Content Marketers Have in Common
All things storytelling
2. Produce and edit with diligence In stark contract to print journalism, content marketing is booming. B2B marketers, for
New and Social Media Trends for Small Business in 2013
Writer, Producer, Entrepreneur, Host of Mass Amplify Show
As small businesses begin the year with a clean slate and new opportunities to increase brand visibility via social media, what is the most important strategy all businesses should employ in their marketing campaigns?
How Wendr Evolved Into [L]earned Media
New York-based writer
"Unless you work for a startup you really have no idea what it takes. For a startup to be successful you need product, traction and revenue. Very few startups get to all three very fast."
A Re-Think on Branded Content
Instead of thinking about how to integrate brands into content, marketers need to be more disciplined about how to integrate the right kind of content into the brand's marketing mix to accomplish a specific objective.
Art and Science Collide at IBM's THINK Exhibit
Director of upcoming documentary "Bread Head", TV personality.
As if the development and implications of Watson weren't enough to win our affections for IBM, their new THINK exhibit at Lincoln Center may do the trick.
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