"This update is something that media companies, public figures, influencers, and marketers have been asking for, as branded
Don’t make ads, make GIFs people actually want to use. In the UK, Halifax ran an awesome campaign on GIPHY in which they
I swear I have the same experience on branded content campaigns. This is a made-up example, but I bet it will ring true to
Citybuzz became the first in-hotel TV network, which grew to include mobile Wi-fi screens in subways, taxis, in-flight and
Microsoft's Dynamics product is a line of enterprise resource planning and customer relationship management software applications. Not exactly the type of content you'd search for on YouTube. But the product line's creative marketing team has been able to get viewers to do just that.
The always-on content tornado is giving all of us an opportunity to adapt to the weather and connect to audiences in completely new ways. How exactly do we show up differently and tell a brand story that still makes sense in this incredibly windy, fragmented environment?
We should all be optimistic about how native ads will impact consumers, brands and publishers. It's time everyone started caring and put more effort into making this work.
2. Produce and edit with diligence In stark contract to print journalism, content marketing is booming. B2B marketers, for
As small businesses begin the year with a clean slate and new opportunities to increase brand visibility via social media, what is the most important strategy all businesses should employ in their marketing campaigns?