When designing a live experience, key drivers might include sales cycles, campaign calendars or launches of new initiatives or products. These are all important considerations but it's critical to also factor in when and where your consumer will be most receptive to engage.
The Double Dip is a brilliant simple strategy that moves brand visibility to a whole new level.
How do you break into the world of speaking engagements to grow your brand?
I'm sure you know the kind of business I'm talking about. It's that place that has an innovative or high-quality product or service, is cute and charming, is obviously run with love and passion, has lovely well-intentioned staff -- but just doesn't have its act together. Sound familiar?