brave new world
And we’re on the verge of doing just that, says Yuval Noah Harari.
This isn't progress.
Aldous Huxley was fascinated with elites. In his novel Brave New World (1931) he creates a society of Alphas ruling over Betas, Deltas, Gammas and Epsilons in a caste system state order. The rules of society are simple.
It's a brand new day for the online fashion brand, Myntra. As the advertising world pulls up its socks, realising that people don't just want to be "talked to" anymore, Myntra's outdoor casual-wear brand The Roadster Life Co. has stepped up the game with the launch of their Pocketman Jeans.
In addition to designing and mutating reality, the auto-corrector is now contributing yet another mirror to the funhouse that is human communication.