brian-okelley

It's four years since ad tech company AppNexus first tried helping advertisers tackle targeted ad buying on digital video, an attempt it later aborted. But now the New York-based outfit is ready to reboot its video plan.
When Brian O'Kelley was fired from Right Media after its sale to Yahoo because of a major disagreement about the direction the company had been being taken in, he considered whether he should retire or maybe become a venture capitalist. Instead, later in 2007, he decided to start something new.