brightroll

By now, you might have already heard plenty about "bots" defrauding advertisers. But what are bots and how do they actually work?
Advertising on mobile cannot benefit from user-tracking, on-device cookie files like it can on desktop devices. So Adelphic made its own alternative to cookies, to help advertisers target not just mobile users but those same users across devices.
While advertisers and their agencies are looking for quality programming, they want to buy audiences in a flexible scenario, powered programmatically, explains Lisa Utzschneider, SVP, Sales, Americas, Yahoo, in this interview with Beet.TV
In our interview with Falck, he talks about the state of BrightRoll as an "agnostic" media platform in the context of its new ownership Bri by Yahoo.
The ability to both sell advertising direct to marketers --  and via programmatic -- will be one of the themes presented at Yahoo's upcoming NewFront event on April 27 at New York's Lincoln Center.