Sir Richard Branson is opening up his private island to five intrepid entrepreneurs as part of the Build A Business Competition. Five winners will receive an all-expenses paid trip to Necker Island, the home of Virgin Group's Sir Richard Branson.

The winners flew in from all over the world -- from Canon City, Colorado to Adelaide, Australia. They won the competition by selling the most in their category over an eight-month period. The competition resulted in 21,000 entrepreneurs who created new businesses that sold more than $120 million in products.

Eight months ago, we challenged people to launch a brand new business and start selling. When they entered the competition, each participant chose a category best describing their shop. The store that sold the most in each category during a two-month period would take home the prize.

To meet customer expectations, companies face increasing pressure. Therefore it is important to set higher goals; it is not enough to exceed what we have done in the past if another company is growing more than we are.