Burson-Marsteller

They'd say no even if the extremist group renounced violence.
Many of us, like me, who live in the western United States know that one big thunderstorm isn't going to solve the problem.
Nearly half of all those polled (46 percent) agree with the statement, "Traditional values are outdated and belong in the past; I am keen to embrace modern values and beliefs," up from just 17 percent in 2011.
Burson-Marsteller has a long history of working on PR campaigns that downplay or contradict established health concerns. The
The influence business is no longer about votes up or down on particular measures that may emerge in Congress or policies made in the White House. This is about setting agendas, deciding what should, and should not, be brought up for hearings and legislation.
Public diplomacy involves long-term strategies, and the mix of hopes and concerns so clearly reflected in the responses to the Arab youth survey should be integrated into the planning of public diplomacy programs directed at this part of the world.
If your CEO travels to New York, there may be 500 people fighting for his or her attention. But in Bangkok, you may be one
As it happens, AIG knows something about managing a bad reputation. The insurance company, whose liquidity crisis was partly
It was the use of the term "modern" as a preface to philanthropy that truly resonated with me given the fact that in a room
There's an ancient Chinese proverb that goes like this: "He who owns your data owns your soul." That's a rough translation
Google has been victimized and falsely accused. It's a who done it tale of caution that exemplifies the tenuous relationship that PR professionals share with journalists.
WATCH: The five most recent comments left on Burson-Marsteller's Facebook page on Saturday afternoon regarded the company's
Facebook and Google, two of the most dominant presences on the web, both make billions off of advertising and both understand
No 'smear' campaign was authorized or intended. Instead, we wanted third parties to verify that people did not approve of
Sometimes a story just sticks with you. Such is the crazy and amusing story of Dana Perino - Bush's White House House Press Secretary - who admitted she had no idea what the Cuban Missile Crisis was.
Like a big chess game, Tiger's advisors are desperately trying to figure out their next several moves. This is no longer a PR mess, it's a grim train wreck of epic proportions. What's happening behind the scenes?
The Wall Street Journal said on Thursday that it would keep the public relations executive Mark J. Penn as a columnist, and
Sincere and regular communication, such as walking the halls, checking in and putting a human face to the words on an internal memo, are critical to maintaining employee confidence.
WASHINGTON -- Dana Perino, President George W. Bush's last White House press secretary, will join Clinton administration