Breakthrough ideas can show up anywhere, anytime, anyhow -- and they DO -- especially after extended periods of frustration, confusion, struggle and doubt.
You've got a great idea for a new store, app or restaurant. Should you quit your job and invest before doing basic marketing research? It's amazing how many businesses are started on a hunch or feeling. Instead, budget $400 in some general digital marketing tactics to test the waters out by doing the following.
The job market is slowly getting back, companies are hiring, people are changing careers or finding jobs that move them out of underemployment that's been the case since the depression.
Here's where I could go into the nitty gritty details of why ideas fail to see the light of day due to poor planning, not enough capital and the standard business litany of why business owners need more than just a great idea to make money.