business-writing

Small Business
Want to know what sucks the most when writing for your business? That there's no "perfect" formula, writing template or magical potion that guarantees people will download, buy, subscribe or otherwise do what you're asking of them.
Small Business
Everyone does the same thing in today's digital world; read and write emails. The difference is the content, but what if that is similar? A friend requested I oversee his emails while he attended to something urgent.
Small Business
Copywriting, in a nutshell, is the sales and marketing of your company. It incorporates all the content that is needed on to keep your business running -- consistently and smoothly -- day in and day out.
Small Business
Try this simple exercise: Google a fairly close competitor by name and review the results. What type of mentions are you finding, where are the links coming from, has he/she published articles of any value? If they have and you haven't, you're giving away ground to them. If you've been able to be published and they haven't, you're more prominent than they are. This can be the foundation for marketing efforts.
Small Business
Below are three ways you can create a sense of urgency with your words. Feel free to take this wording, adapt it to serve your market, and apply it to your next product or service offer.
Small Business
Small Business
Your writing, after all, reflects your thinking. Disorganized or imprecise language often points to muddled thoughts, whereas direct, influential writing stems from a clear thought process.
Small Business
I am going to share with you my top tips for developing an editorial calendar that will work wonders for your content marketing campaign and social media management.