Does Donald Trump think he can see the future? 1. The bumble bee is officially an endangered species in the US. Buzz off
There are three primary ingredients to building anticipation: low supply, high demand, and some kind of an advance commitment -- some moment of "waiting." I'm not talking about creative word-smithing or witty ad slicks. This is about being organizationally patient and strategic.
Entrepreneurs get to steer their own ship, make their own decisions and lead. I love the speed at which decisions can be made, changes can happen and ideas can be implemented.
Next, I pasted the Amazon link on Facebook, which is also a really clever idea that's probably never been done. Then I had
Great ideas often need to simmer before they're ready to come out. These days, anyone working in the media (guilty) needs to know how to leverage various digital platforms in order to promote their brand and content.
Consumers these days are so inundated with shiny ads and gadgets that often the most effective way to communicate to them with impact is to go back to the basics: a barbecue and slip 'n slide for rent in the heart of Manhattan.
You're a fierce energy addict, and you want all the buzz of a red-eye without the pound-packing sugar of energy drinks or the bathroom break-inducing effects of coffee. Well, energy patches are here, and Spot On Energy claims to be the answer to all your important caffeine woes.
Political leaders have known for centuries what commercial organizations have recently discovered: The most successful brands are rooted in universal human ideals.
So, how do this year's presidential hopefuls match up on these brand-building principles to heavy hitters like Starbucks and Apple?
The topic for this post is "buzz" -- what is it, how to create it -- from the creative force behind the viral phenomenon, "Texts from Hillary."