ORLANDO -- The future of advertising lies in artificial intelligence and its possibilities, says Yin Woon Rani, VP Marketing
The future of food is in flux. Change is now a constant in our business. At the same time, we're faced with a number of important
"I think for us, attribution is just having a better sense that the right message is reaching the right person and getting
Yin Rani, VP of Integrated Marketing at Campbell's Soup Company, spent some time with me at Cannes to talk about her new role at the CPG giant. Having joinied Campbell's in December, Yin is responsible for establishing the strategic direction for Campbell's advertising, media, global design and digital marketing and social media.
Nostalgia just ain't what it used to be.
For the first time in over 20 years, the brand has debuted a new variety: CheeseburgerOs. Take a look at the brand over the
The good, the bad and the downright disgusting.