Ignore the communications folks. This isn't a marketing problem. It is a substantive policy problem and it is about rebuilding trust through actions and not words.

Let me be plain: on Tuesday, when the president addresses all of us to explain his ultimate decision, his decision will be AGAINST military intervention.

We've seen this movie before and it doesn't end well. A decade after the Bush administration used the CIA's "yellow cake" tale and other faulty evidence, the government is yet again relying on the CIA to lead a domestic propaganda effort for military action in Syria.

The 800 pound guerrilla hovering behind the Syria debate is Israel and its American backers, one of the most powerful lobbies in Washington.