cochineal

Red velvet cupcakes will never be the same again.
Back in the day, getting the right color was much, much more complicated. As an interesting coincidence, there are two museum exhibitions in Southern California right now that tell the intricate and fascinating stories of how these two colors, red and blue, evolved from being rare and precious materials to commonplace.
As you wander the aisles and aisles of red and pink candies trying to pick out the perfect sweet treat for your valentine
The ingredient in question is carmine. It's a red dye extracted from the dried, pulverized bodies of the cochineal insect -- an unphotogenic arthropod native to Mexico and South America with a fondness for cactus. Dannon uses carmine in four flavors of Fruit on the Bottom yogurt.
Signs that our food system is broken are all around us. So are the signs that Americans are craving change and want to do something about it.