It wasn't Old Navy who taught me this word, but a cyber mob of Twitter users attacking Old Navy. Why did so many people feel the need to attack an All-American clothing retailer?
A cardiac problem, arthritis and multiple surgeries won't stop her.
Strategy, marketing and innovation teams have one job: To grow the top line (revenues) and bottom line (profit) of the business. CSR teams, on the other hand, are usually in the business of reducing negative impacts, which can often reduce profit too.
Advertisers spend huge amounts of time and money making sure we remember their brands, whether by a singular bottle design