Sometimes we stick our stake in the ground and hold on for dear life. Our dentist is a master collaborator, and all of his co-workers are exceptional. On our last visit, they had just moved into a brand new workspace. It was the first day in their new home, and life was a bit crazy. There were designers, workman and engineers roaming around the space. Lots of machinery wasn't yet operational and finding necessary tools were a bit like a game of hide and seek.

'We want to be a loved brand' is the charge that marketers and communicators hear every day. And yet there are some fundamental lessons from the dating world that they need to consider if they want to build a sustainable relationship and not just engage in a series of one night stands.

Is this a presidential election or a bad version of The Wizard of Oz? The long and perilous journey along the yellow brick campaign trail to the November election is almost over.

You may spend a great deal of time and effort coming up with that perfect email, image, offer, and call-to-action, but if you haven't spent much time thinking about a good subject line, than all that hard work could be for none.