You can find this post on Beet.TV. This video is part of a series titled "Exploring Data & Technology as Catalysts for Creativity
This video is part of a series titled "Exploring Data & Technology as Catalysts for Creativity."  This series was produced
You can find this post on Beet.TV. LONDON -- When buyers can successfully identify which ad impressions are really viewable
"You put a router meter in a household, and now you can measure, from the same household, all the computers, all the phones
Rentrak CEO Bill Livek tells Beet.TV, in this video interview: "We're creating nothing short of a new model for the dynamic
Also last week, we spoke with Irwin Gotlieb, Chairman of GroupM who was bullish about the comScore + Rentrak combination
Measuring the effectiveness of marketing spend in general, and advertising spend in particular, are issues of great importance to CMOs and CFOs. Much work has been done in this area, often referred to as Marketing Performance Measurement (MPM), and Advertising Performance Measurement (APM), respectively.
"Digital has skyrocketed - but it's coming from other budgets," according to comScore executive chairman emeritus Gian Fulgoni
The Beet Retreat '15 was sponsored by AOL and Videology. Please find additional videos from the event here. FORT LAUDERDALE
Separately, comScore is selling 15% to 20% of its business to ad holding group WPP, which, at the same time, is giving comScore