consumer behavior

A Traf-Sys survey found that 78% of consumers are more likely to be repeat customers if a retailer caters to their preferences
Beyond allowing us to develop more effective interventions, these approaches may illuminate decisions that are truly un-nudge
Isn't life great? So many choices. I can pick almost any product I want, consume it how and when I want, wherever I want. Different pricing, different everything, just for me.
If a Pigovian tax is desirable for some reason, whether to nudge healthier behavior or to raise needed revenue, is there a way to make it more acceptable?
Sissi Johnson & Andrea Panconesi, LuisaViaRoma CEO / Courtesy of LuisaViaRoma When it comes to followers, less has the potential
President's Day isn't the sexiest of holidays when it comes to shopping. Not romantic like Valentine's Day, or as patriotic as the 4th of July, or as lush and indulgent as the holidays. No, President's Day weekend is the workhorse of shopping holidays.
Tangible gifts will never go out of style. But the rising preference for experiential gifts -- especially "the gift of me" demonstrates the dynamism and disruption that Millennials are bringing to the marketplace.
There are a few behavioral tricks you can practice that will help you become the client magnet that everyone likes, remembers and recommends to others. Here are three tips on how to be liked and remembered by your clients.
Challenges to growth are nothing new. But these challenges are now changing with shifts in culture.
When it comes to our tactics and the tools we use to communicate with today's seniors, we are definitely falling short on their expectations, they have outpaced us.
It's a common emerging theme -- unleashing products for a holiday in an accelerated non-sequential order (with so much Christmas stimuli in stores in November I often found myself wondering what happened to Thanksgiving) -- but who is causing and reinforcing this trend?
Halloween is the second largest commercial holiday in the U.S. Not surprising then that consumers are expected be spend a considerable amount of money (to the tune of $7.4 billion!) on Halloween-related expenses this year.
Millennials are notorious for seeking instant gratification. Might this mean that they would be more likely to opt for one of the faster shipping methods? When I looked at the data comparing millennials to non-millennials, I didn't find substantial differences.
Digital connection fosters human connection. To the point where it sometimes becomes difficult to have the latter without the former enabling it. That's a pretty profound place for us, a society of social connectors, to be in.
It's clear that the July 4th barbecue is all about the meat. As American as apple pie? I think not.
There seems to be a tendency for women to hold beliefs and attitudes about their own gender that are similar to the beliefs and attitudes that men have about women. In other words, women seem to be stereotyping other women like men.
Why would someone bother reviewing a product or service that has been reviewed 3,795 times already, given that writing a review takes time and effort? Many websites will insist that the review be a certain number of words, in addition to asking the customer to provide a rating. So why put in all that time and effort when other people have already done so?